A supermarket in our community is a necessity for neighborhood residents, especially those who come to the existing Senior go by foot or by bus. Not only will a new first-class supermarket be a much better place to shop, it will also stimulate other business activity in the historic sector of Washington Heights.
Successful grocery stores leverage promotions. They call consumers to action by placing ads that say "Huge sale this week only!" and releasing coupons. Vary your deals. Putting spice on sale may bring people in near Thanksgiving, while fruit may be a better option during summer. Work with suppliers ahead of time to coordinate stock, so you don't run out. With any promotion you will need to weigh the money you lose discounting an item against how many more customers you will be bringing into the store.
An excellent staff is key to running a successful grocery store. Hire friendly people who will go above and beyond for customers. That might mean you will have to pay them a little more than you would otherwise, but the low turnover rates and returning customers will make it worth it. Cross-train employees so that stockers can help check people out when lines are backed up and cashiers can help stock when it's slow. Consider uniforms or matching outfits so customers can easily identify employees, and for safety, require nonslip shoes.
It's important that you create a clean, welcoming environment so that customers keep coming back. Assign someone to carefully manage produce and remove any bad produce immediately. Keep bathrooms spotless and well-stocked, floors swept and check-out counters well organized. Cashiers should have towels on hand in case of any spills at the checkout. Overall, cleanliness should be a high priority. You can also set up displays with products, which can help sales.
Be a Part of Your Community
Connect with your community. Sponsor clubs and events. Hold food drives. Make the first move by putting out bins and placing a few items of your own in them. Work with local nonprofits to donate food that you might throw out, but that is still good. Listen to what your community wants. Maybe there are a lot of vegans in your area who are being underserved, or maybe your community cares about buying local. The most successful grocery stores respond to what their communities need.